Apple is afraid… yes, the world’s most valuable company doesn’t like competitions (not many company does), especially from Samsung. The Cupertino iPhone maker recently made another filing requesting a U.S. court to ban sales of various Samsung Android devices in the states, as well as reparation (somewhere in the range of $707 million) for what it considers as damages on top of the already allotted $1.05 billion from the last court victory.
(Ideally, this is what Apple wants)
Samsung is still the firm to beat when it comes to the sheer quantity of smartphone sales worldwide, and that’s exactly why Apple is trying to slow down the South Korean tech momentum. Apple deduces that if more and more first time smartphone buyers pick up an Android device, that, they will develop brand and platform loyalty.
Put A and B together and you will see where this argument is going. A, Samsung sells Android phones, and B, Samsung is outpacing Apple in sales. Therefore, the number proves that there are many more Android users than there are iOS users, and a large amount of those Android devices are Samsung branded.
(Something else Apple also wants, an empty Samsung store)
Smartphones are becoming cheaper and cheaper with each passing days, but Apple is adamant that it wants to keep prices high on its flagship. If you group every smartphone (regardless of platforms) together, you’ll have to agree that supply and demand dictates pricings, but Apple wants to be in a league of its own.
Call it whatever you want; brand loyalty, they stole our ideas, unfair competition, marketing ploy, good and bad guys, etc… etc… In the end, tech aficionados want to have choices, and so it will be unfortunate if the U.S. court concedes to Apple’s requests.
If you really must read the full filing, it’s embedded below.
Apple v. Samsung 21 Sept 2012 filing
Apple Rule 50 Sept 21, 2012
Samsung Rule 50 motion 21 Sept 2012
Image: nuzech
Source: scribd via techcrunch
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